最近，被網(wǎng)友戲稱為“雪糕界愛馬仕”的鐘薛高，不斷沖上熱搜，品牌創(chuàng)始人的一句“愛要不要”也很快火爆網(wǎng)絡(luò)。
要知道，自從2018年建立以來，鐘薛高就一直就占據(jù)著高端雪糕市場，備受歡迎。
The founder of a Chinese ice cream company is under fire for defending his product’s high prices and saying he did not care if the public bought it or not. Dubbed the “Hermes of ice cream” due to its premium market position, Zhong Xue Gao has been popular since its establishment in early 2018.
鐘薛高官網(wǎng)上對其品牌的介紹：
此前，品牌創(chuàng)始人林盛在接受采訪時表示，鐘薛高的利潤比傳統(tǒng)雪糕“高一點”。他當時拿旗下最貴的產(chǎn)品“厄瓜多爾粉鉆”舉例，該產(chǎn)品的原材料包括了南美洲厄瓜多爾的植物萃取成分和來自日本的柚子。
In an interview, the company founder Lin Sheng said its gross profits were just “a little bit higher” than those of traditional ice creams. He gave as an example the most expensive product the company sold, which is called Ecuador Pink. It is mainly made of pink cocoa powder extracted from a plant growing in the South American country and Japanese shaddock juice.
鐘薛高在京東電商平臺上的產(chǎn)品及價格：
在藍鯨財經(jīng)記者工作平臺微博上的視頻中可以看到，林盛說“最貴的一支賣過66元，產(chǎn)品成本差不多40塊錢”。 當主持人問道“哪來的底氣和自信”時，林盛回答道：“它就是那個價格，愛要不要。”
“It was sold at 66 yuan, while its cost was almost 40 yuan,” Lin said. “This is its price. Take it or leave it.”
“愛要不要”這樣聽上去很“霸氣”的表述，很快引發(fā)網(wǎng)友反響，熱搜閱讀量超過7億。有網(wǎng)友認為鐘薛高定價過高屬于“智商稅”，五塊錢的便宜雪糕味道同樣不錯；也有網(wǎng)友網(wǎng)友明確表示“不買”；還有網(wǎng)友批判林盛對待消費者的態(tài)度不佳，過于傲慢……
Lin’s comments have been viewed over 700 million times on Weibo. “Cool, I’ll leave it then,” the most popular comment said.“Those ice creams cheaper than 5 yuan are all fine. Why do I bother to buy yours?” a second user wrote. Another said he could not accept Lin’s attitude. “He is so arrogant.”
不過，就在網(wǎng)友們圍觀吃瓜之余，鐘薛高接連表態(tài)：
16日，鐘薛高微博賬號發(fā)文：老板臉黑，這個造謠大鍋比臉還黑。并在PO出的視頻中，用紅線標注了林盛的采訪原文。并在評論區(qū)寫道：對于別有用心的惡意造謠，移花接木，我們保留法律追究的權(quán)利。
鐘薛高PO出的視頻顯示，林盛所稱“愛要不要”，指的是原料中柚子的價格。
Furthermore, Zhong Xue Gao posted an unedited video of Lin’s original interview with Beijing TV, which showed that the heavily-criticized “take it or leave it” comment was not made by Lin to the brand’s consumers, but instead came from the company’s ingredient supplier to Lin with regards to the goods that the founder deemed too expensive.
Zhong Xue Gao alleged that the video posted by Lanjinger was maliciously edited to stir up dispute, indicating that the company will spare no effort to protect their rights.
在17日晚的另一條微博中，鐘薛高直接@了藍鯨財經(jīng)記者工作平臺，并貼出律師函，其中寫道：“你方作為財經(jīng)記者工作平臺，對他人提供的內(nèi)容真實性負有相關(guān)的調(diào)查核實義務(wù)。然而，你方明顯未盡到合理審核義務(wù)，在你方引用視頻原權(quán)利人多次聲明請勿惡意剪輯的情況下，你方依舊發(fā)布本身存在爭議的標題以及視頻，給我方委托人及其法定代表人林盛先生造成極大不良影響。”
The company released a lawyer’s letter through the same Weibo account. The document accused Lanjinger of defaming the founder Lin, and requested the immediate halt of such action, as well as an apology and reparations of the damage caused by media reports.
此外，藍鯨財經(jīng)記者工作平臺微博上提及的鐘薛高曾受處罰一事，也引發(fā)關(guān)注。據(jù)每日經(jīng)濟新聞報道，2019年4月3日，上海市黃浦區(qū)市場監(jiān)督管理局公布的行政處罰決定書顯示，鐘薛高在其銷售產(chǎn)品釀紅提•雪糕頁面宣傳“不含一粒蔗糖或代糖，果糖帶來更馥郁的香氣，只選用吐魯番盆地核心葡萄種植區(qū)特級紅提，零添加，清甜不膩”的內(nèi)容。而鐘薛高提供的釀紅提•雪糕原料紅葡萄干的檢驗報告顯示該紅葡萄干規(guī)格等級為散裝/一級，宣傳特級紅提構(gòu)成虛假宣傳。
2019年8月8日，上海市嘉定區(qū)市場監(jiān)督管理局行政處罰決定書顯示，鐘薛高銷售的一款輕牛乳冰激凌產(chǎn)品網(wǎng)頁宣傳“不加一滴水、純純牛乳香”等宣傳內(nèi)容。經(jīng)核實，該款冰激凌產(chǎn)品配料表中明確含有飲用水成分，其宣傳內(nèi)容和實際情況不符，系引人誤解的虛假宣傳。
在鐘薛高的官網(wǎng)上，產(chǎn)品介紹中寫著：精選食材，足不出戶嘗遍好風味。
針對此前接受處罰的情況，6月17日晚鐘薛高道歉：錯可以改，但抹不去。再次致歉，警鐘長鳴。
Zhong Xue Gao offered their response to the controversies on June 17. An apology letter addressing the various penalties from false advertising incidents in 2019 was displayed on the company’s official Weibo account.
值得注意的是，藍鯨財經(jīng)記者工作平臺微博推送了鐘薛高回應(yīng)處罰的微博，不過沒有對律師函做出反應(yīng)。
綜合來源：藍鯨財經(jīng)記者工作平臺，每日財經(jīng)新聞，SCMP，Pandaily
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