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近日，聯(lián)合利華公司旗下的冰淇淋品牌夢(mèng)龍出現(xiàn)中外用料不同的情況，隨即引發(fā)網(wǎng)絡(luò)熱議。


圖源：圖蟲

Magnum, a well-known ice cream brand owned by consumer products company Unilever, offers a different list of ingredients for China and Europe.


視頻來源：央視網(wǎng)

用料“雙標(biāo)”引發(fā)質(zhì)疑

此前，有網(wǎng)友在微博上發(fā)文，稱夢(mèng)龍中外產(chǎn)品的配料表不同，夢(mèng)龍?jiān)跉W洲市場(chǎng)銷售的冰淇淋產(chǎn)品主要原料是濃縮奶（condensed milk），而國(guó)內(nèi)產(chǎn)品的主要原料卻是水以及少量的奶粉（milk powder）。

Magnum's different ingredients lists in China and abroad was first discovered by Chinese internet users, and soon triggered heated discussion on Chinese social media platform Weibo. 

 
圖源：央視網(wǎng)

聯(lián)合利華全球副總裁曾錫文，日前接受了央視財(cái)經(jīng)頻道記者的視頻采訪，對(duì)相關(guān)話題進(jìn)行了回應(yīng)，稱不同地區(qū)的整體配方體系一致，但是具體用料確實(shí)存在差異。曾錫文表示，從歐洲運(yùn)輸濃縮奶比較困難，而如果用國(guó)產(chǎn)的，會(huì)有供應(yīng)問題。

In response to this, Zeng Xiwen, global vice-president of Unilever, accepted a video interview with CCTV, and admitted the company does use different ingredients in China and Europe. Zeng said the transportation difficulties of condensed milk from Europe to China, as well as supply issues with local milk, led to the company making the change for its Magnum ice cream in China.


圖源：央視網(wǎng)

除了用奶的類型有差異，夢(mèng)龍歐洲以及中國(guó)產(chǎn)品在奶和植物油的排序上也存在差異。聯(lián)合利華此前向媒體公布的夢(mèng)龍中國(guó)和歐洲產(chǎn)品的配料對(duì)比圖，圖表顯示，排除掉不同地區(qū)標(biāo)注成分的差異性，也就是夢(mèng)龍歐洲產(chǎn)品如果按照中國(guó)的法規(guī)進(jìn)行標(biāo)注，含量從高到低排序，椰子油的排名在濃縮脫脂乳之后，而夢(mèng)龍中國(guó)產(chǎn)品，奶粉則排在植物油即椰子油之后。

According to the ingredients list of a China-made Magnum ice cream bar, water and vegetable oil are listed ahead of milk powder. However, milk remains the major ingredient of Magnum ice cream in Europe, along with other ingredients such as cream, sugar, and corn syrup.


圖源：央視網(wǎng)

然而網(wǎng)友表示，如此配料不一致屬于“雙標(biāo)”行為，將不再購(gòu)買夢(mèng)龍產(chǎn)品。
 
 
專家解讀：成本考量

據(jù)央視財(cái)經(jīng)報(bào)道，專家表示，成本或是夢(mèng)龍方面重要的考量因素。

Chinese experts said cost might be an important factor in Unilever's decision.

據(jù)中國(guó)農(nóng)墾乳業(yè)聯(lián)盟經(jīng)濟(jì)專家組組長(zhǎng)宋亮介紹，用奶粉復(fù)原的奶，蛋白含量如果和濃縮奶的蛋白含量一致的情況下，復(fù)原奶的成本大概在八千到一萬(wàn)元每噸，濃縮奶的價(jià)格大概在一萬(wàn)三到一萬(wàn)四每噸，所以兩者之間的差距大概在每噸三千到四千元。

According to Song Liang, an economic expert at China State Farm Dairy Alliance, recombined milk, which is the liquid milk obtained by adding water to skim milk powder and adding milkfat separately, is priced at around 8,000 to 10,000 yuan per ton, however, the price of condensed milk with the same protein content could reach 13,000 to 14,000 yuan per ton.
 

圖源：央視網(wǎng)

宋亮介紹，中國(guó)椰子油主要是進(jìn)口自馬來西亞，價(jià)格最貴大概1.2萬(wàn)元一噸。乳脂從新西蘭或歐洲進(jìn)口的價(jià)格可能超過4萬(wàn)元一噸。

The proportion of vegetable oil, or coconut oil in China-made Magnum ice cream, is also higher than its European counterpart, as Song said coconut oil in China is mostly imported from Malaysia and is typically priced at 12,000 yuan per ton. However, cream or milk fat imported from New Zealand or European countries can be priced at over 40,000 yuan per ton.

有網(wǎng)友評(píng)論說，如果夢(mèng)龍出于成本考量選擇不同用料，國(guó)內(nèi)產(chǎn)品價(jià)格應(yīng)該更便宜。

Some users took the chance to complain about the "artificially high" price of Magnum products.
 


對(duì)于價(jià)格高、質(zhì)量低的說法，曾錫文曾于8月5日在微博寫道：中國(guó)市場(chǎng)的夢(mèng)龍產(chǎn)品使用的巧克力要比歐洲夢(mèng)龍產(chǎn)品多11%。多放這么多巧克力我們都不心疼，還會(huì)在其他輔料上打主意？
 


而宋亮認(rèn)為，夢(mèng)龍的事件并非個(gè)例，很多進(jìn)入中國(guó)的外資品牌都存在類似的問題。國(guó)內(nèi)的冰淇淋標(biāo)準(zhǔn)相對(duì)比較寬泛，所以這就給企業(yè)最大的發(fā)揮空間，最大程度降低生產(chǎn)成本。希望相關(guān)產(chǎn)品的標(biāo)準(zhǔn)，特別是一些細(xì)分品類、細(xì)分產(chǎn)品能夠推出一些新的標(biāo)準(zhǔn)，從而保證產(chǎn)品品質(zhì)。

Song believes the Magnum case is not unique, and many foreign brands entering China have similar problems. The current industrial standards for ice cream in China are relatively broad, which enables enterprises to seek solutions to reap the largest profit, Song said, adding the country could release more specific standards for ice cream to ensure quality.

綜合來源：中國(guó)日?qǐng)?bào)網(wǎng)，央視網(wǎng)，Global Times