近日,有網友在社交平臺上發(fā)文稱,江南布衣童裝襯衣上印有不恰當圖案,以及不合時宜的英文。
9月21日,微博認證為江南布衣服飾有限公司旗下童裝設計師品牌的賬號jnby_by_JNBY在質疑問題產品的網友貼文下回復稱:對童裝產品出現不恰當圖案對消費者造成困擾深表歉意。公司已下架所有相關產品,并嚴格審核,杜絕此類事件再次發(fā)生。
然而這一道歉并不能令人滿意,網友們呼吁品牌正式說明,公開道歉。
9月23日,該賬號發(fā)布致消費者的一封信,正式回應相關事件。
信中稱,品牌對童裝產品出現不恰當圖案對消費者造成困擾深表歉意。公司已下架所有相關產品,并將引以為戒,嚴格審核,杜絕此類事件再次發(fā)生。
On Sept 23, popular Chinese clothing brand, JNBY, has apologized and pulled from shelves, "inappropriate patterns and text", on clothing from its sub-brand for children. An online customer service from "jnby by JNBY," a sub-brand of JNBY said the company was aware of the situation and has removed related products from their website.
據“jnby by JNBY”的品牌介紹顯示:2011年,江南布衣集團推出了第一個童裝品牌jnby by JNBY。品牌以“自由的想象力”為理念,為0-10歲的孩子而設計,借助當代藝術的設計手法,以“自由、想象力、快樂、真實”為設計核心,汲取生活意趣,分享藝術與知識,傳遞美好的價值觀念。與此同時,鼓勵家長與孩子共同成長,喚起家長童心之時,一起尋找更自由、純粹、快樂的交流空間,展現孩子們真實的天性與獨有的天賦。

圖源:江南布衣集團官網
前不久,有網友在社交媒體上發(fā)文,稱給自己孩子購買的江南布衣童裝上,出現了“welcome to hell(歡迎來到地獄)”、“let me touch you(讓我觸摸你)”以及疑似暴力圖片等圖案。
A netizen posted that a child's shirt from JNBY was printed with the phrases "welcome to hell", and "let me touch you", and featured pictures of violence.
據報道,該網友稱,家里老人去年給孩子買了一件童裝,但是老人不懂英文。家長現在才發(fā)現童裝上印有這些不恰當的文字和圖片。“一個四歲的孩子,身上穿著這件衣服,心里想想就別扭得不行”。
The kid's grandparents, who bought the clothing in a department store, don't understand English. The mother said she felt very uncomfortable when her 4-year-old put it on, the Beijing News reported.
其他網友則貼出江南布衣類似不當內容的產品設計,有些當時還在其店鋪中售賣。
Netizens posted other clothes from JNBY with inappropriate patterns and texts on weibo, some of which are still sold in the flagship store of JNBY.
此外,很多網友也對品牌的這一份致歉信表達不滿,希望有關部門可以嚴格調查。
Many netizens are not satisfied with the official apology and asked the relevant departments to strictly investigate the enterprise.
截至24日16時,江南布衣方面并沒有做出進一步的回應。
綜合來源:China Daily,Global Times,中國青年報