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“中國(guó)錦鯉”信小呆現(xiàn)狀上熱搜,網(wǎng)友卻說(shuō):這是賣慘營(yíng)銷? 來(lái)源:21英語(yǔ)網(wǎng) 作者:21ST 日期: 2021-06-09
還記得2018年的“中國(guó)錦鯉”的獲得者“信小呆”嗎?
圖源:@信小呆 微博 2018年10月,微博用戶“信小呆”在上萬(wàn)名參與者中被抽中,成為支付寶當(dāng)年“中國(guó)錦鯉全球免單”活動(dòng)的唯一中獎(jiǎng)?wù)?,獲得號(hào)稱“價(jià)值上億”的獎(jiǎng)品,其中包括在全球多地商店消費(fèi)、旅游免單等。一時(shí)之間,“信小呆”成為“幸運(yùn)”的代名詞。 A Chinese netizen has become an overnight Internet sensation in 2018 after being announced the sole lucky winner of a marketing jackpot, leaving behind other three million participants. The prize includes multiple giveaways such free meals, trips, and stay across the world. The result was announced on the Chinese social media platform Weibo via Alipay's official account. The winner, called @Xinxiaodai on Weibo, quickly dominated the headlines. "Should I stop going to work from tomorrow?" The lucky one expressed her excitement in a post after being named as the winner. 快三年過(guò)去了,信小呆怎樣了呢? 6月1日,信小呆在同名抖音賬號(hào)發(fā)布自述視頻,分享自己在抽中號(hào)稱“價(jià)值一個(gè)億”獎(jiǎng)品后的經(jīng)歷和變化。她自稱為了游玩辭掉工作,花光二十多萬(wàn)元,重新找工作受阻,還被診斷出有抑郁傾向。 圖源:澎湃視頻 由于得獎(jiǎng)后的生活與公眾眼中的“錦鯉”形象形成巨大反差,視頻一經(jīng)發(fā)出,“信小呆現(xiàn)狀”登頂微博熱搜。 信小呆在自述視頻中回憶稱,得知中獎(jiǎng)但還不知道具體內(nèi)容時(shí),她便辭去了工作,辦理護(hù)照,做好環(huán)游世界的準(zhǔn)備。中獎(jiǎng)后的信小呆用微博記錄下了每次她外出旅游的足跡。 圖源:澎湃視頻 信小呆稱,成為“錦鯉”后,生活并非外界想象般的一帆風(fēng)順。 One month after her win, she quit her job of three years at a State-owned enterprise in the capital and became a travel blogger with a friend. Her travel blog features travel tips, packing guides, videos and photography from around the world. “這個(gè)獎(jiǎng)看似值一個(gè)億,但實(shí)際就是中了一大堆優(yōu)惠券,而且獎(jiǎng)品多為一次性消費(fèi)。出國(guó)旅行吃穿住行,全部是自費(fèi),為此,花光了20萬(wàn),還刷爆了信用卡,身體累得夠嗆。” 圖源:澎湃視頻 “明年我就30歲了,但是沒(méi)有錢沒(méi)有工作,前不久還查出了抑郁傾向。”信小呆在視頻中說(shuō)。 據(jù)錢江晚報(bào)此前報(bào)道,2018年11月,信小呆開啟環(huán)球之旅,并轉(zhuǎn)型成為旅游博主,還邀請(qǐng)了她的高中同學(xué)一起出行。但她們發(fā)現(xiàn)很多事情都沒(méi)有想象中的那么順利。為了賺取出行費(fèi)用,信小呆選擇和一些平臺(tái)、廣告商家合作。 With the deadlines to cash all of the awards by 2019, Xinxiaodai rushed to start a round-the-world journey. However, the journey seemingly was not as dreamy as expected. An interview video of Xinxiaodai posted by Qianjiang Evening Daily revealed that in the past half year she was hurrying on her journey and worrying about money, which psychologically and physically harmed her. The Alipay awards often only covered a part of a trip such as a one-night accommodation or a cruise ticket for an outward voyage, which means that sometimes she had to pay out of her own pocket. She soon found that she spent more than 200,000 yuan during her trips, according to GQ. To make ends meet during trips, Xinxiaodai promoted certain items on social media. She also managed her own travel blog. 據(jù)澎湃新聞報(bào)道,“雖然獎(jiǎng)沒(méi)了,但是粉絲還在。所以我就尋思,當(dāng)個(gè)網(wǎng)紅也是一個(gè)不錯(cuò)的選擇。”信小呆稱。 2020年9月7日,信小呆通過(guò)個(gè)人微博宣布發(fā)起“一元轉(zhuǎn)讓中國(guó)錦鯉”的活動(dòng),但該活動(dòng)合作方賬號(hào)涉及虛假認(rèn)證被關(guān)閉,合作方、品牌方以及商家取消了合作意向,活動(dòng)被認(rèn)定為違規(guī),隨后取消。 圖源:@微博抽獎(jiǎng)平臺(tái) 官博 “網(wǎng)紅也當(dāng)不了,那就老老實(shí)實(shí)去上個(gè)班好了。”信小呆稱,抽獎(jiǎng)活動(dòng)被取消后,她轉(zhuǎn)變念頭,想繼續(xù)上班,卻在面試時(shí)遭遇不順,前不久還被查出有抑郁癥傾向。 圖源:@信小呆 微博 6月4日,信小呆告訴澎湃新聞,如果沒(méi)有狂轟濫炸的打擾,“我真的挺好的”。她稱,不希望媒體和其他人再打擾她的生活。 對(duì)于未來(lái),信小呆在自述視頻中稱,自己還沒(méi)想好干什么。目前她已經(jīng)通過(guò)教師資格證考試,希望能夠順利找到工作。 綜合來(lái)源:中國(guó)日?qǐng)?bào) CGTN 環(huán)球時(shí)報(bào) 澎湃新聞 觀察者網(wǎng) |
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