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Spreading a love of art
“Z世代”Up主伊莎用創(chuàng)意科普藝術(shù)
www.cycjq.cn
BY 花消英氣 from 21st Century
Published 2022-06-02
Virtual idol Yeesha uses a cute voice to narrate art history stories for her viewers. PROVIDED TO TEENS
導(dǎo)讀:從小豬佩奇中能看到“立體主義”?這位Z世代Up主解讀藝術(shù)也太有趣了!

When people see the images of the iconic Peppa Pig, most of them might say, “Wow, it’s cute!” But Chinese art vlogger Yeesha has turned the beloved character into a cubist painting in one of her videos.
看到小豬佩奇的標(biāo)志性圖像時(shí),大多數(shù)人可能會(huì)說:“哇,真可愛!”但是在國(guó)內(nèi)藝術(shù)視頻博主伊莎的一個(gè)視頻中,她把這個(gè)可愛的角色解讀為一幅立體主義杰作。

Since May 2021, the young vlogger, who’s in her twenties, has uploaded 88 videos to the Chinese short-video platform Douyin. The videos help the public learn more about art and the stories behind certain artworks.
自2021年5月以來,這位20多歲的年輕視頻博主,已經(jīng)在國(guó)內(nèi)短視頻平臺(tái)抖音上傳了88個(gè)視頻(截至發(fā)稿日)。這些作品讓公眾更多地了解到藝術(shù)和某些藝術(shù)品背后的故事。

Talking about how she began her career, Yeesha said she studied art history for several years but still didn’t quite understand it. However, this changed when she studied art as an exchange student in New York City in 2020.
談及如何開始自己的藝術(shù)科普之旅,伊莎說她學(xué)習(xí)過好幾年藝術(shù)史,卻仍然似懂非懂。然而,在2020年,她作為交換生到紐約學(xué)習(xí)藝術(shù)時(shí),情況發(fā)生了變化。

In her art classes there, teachers didn’t use jargon to talk about styles of art and their histories. Instead, they often guided students to analyze artworks through simple and humorous language.
紐約的美術(shù)課上,老師們不會(huì)用專業(yè)術(shù)語談?wù)撍囆g(shù)風(fēng)格和歷史。相反,他們經(jīng)常引導(dǎo)學(xué)生,通過簡(jiǎn)單、幽默的語言來分析藝術(shù)品。

“Beauty is what all human beings pursue. But for a long time, only the elite were able to appreciate art,” Yeesha said. “So I want to introduce fun teaching styles in my vlogs to make art history more accessible to the public.”
“美是全人類的追求。但在很長(zhǎng)一段時(shí)間里,只有精英才能欣賞藝術(shù),”伊莎說,“所以我想將有趣的教學(xué)風(fēng)格引入自己的視頻日志,讓公眾更容易接觸到藝術(shù)史?!?/font>

To achieve her goal, Yeesha also created a virtual idol with curly black hair. Users are greeted with, “Ding! Yeesha will tell you about art”. The virtual idol has a sweet voice and narrates art stories for people.
為了實(shí)現(xiàn)這個(gè)目標(biāo),伊莎還創(chuàng)造出一個(gè)留著黑色卷發(fā)的虛擬偶像。觀眾會(huì)聽到“叮!伊莎說藝術(shù)”,接著虛擬偶像就會(huì)用甜美的嗓音,為人們講述藝術(shù)故事。

“Different from many other art teachers, the virtual idol is energetic and can easily relate to the young generation,” said Yeesha.
伊莎說:“與其他許多的藝術(shù)老師不同,這位虛擬偶像精力充沛,很容易與年輕人產(chǎn)生共鳴?!?/font>

To attract more people, Yeesha also works hard to make her video content interesting. Her videos always began with thought-provoking questions, such as “Why does the statue David cast a sidelong glance?” or “Why was the hand-in-waistcoat gesture quite popular in the portraits of 18th and 19th centuries?”
為了吸引更多觀眾,伊莎也在努力為自己的視頻增添趣味。伊莎的作品總是以引人深思的問題開始,比如“雕塑大衛(wèi)為什么是斜視眼? ”或“為什么18、19世紀(jì)的肖像畫,這么愛畫藏手禮?”

But the process is never easy. According to Yeesha, she usually spends more than one day making a single video. As a part-time job, it takes up almost all of her spare time. “To ensure my explanations are correct and understandable, I need to check background information about the artworks, and sometimes even seek help from other professionals,” said Yeesha.
但以視頻科普藝術(shù)絕不容易。伊莎說,制作一個(gè)視頻,她通常會(huì)花費(fèi)超過一天的時(shí)間。藝術(shù)科普Up主這份兼職工作,幾乎占據(jù)了她所有的業(yè)余時(shí)間。伊莎說:“為了確保解釋正確并為觀眾所理解,我需要查閱藝術(shù)品的背景信息,有時(shí)甚至需要尋求其他專業(yè)人士的幫助。”

Even so, she still feels proud as the number of fans of her Douyin account increases. She now has about 500,000 followers.
即便如此辛苦,伊莎仍然為抖音賬號(hào)漲粉而感到自豪。現(xiàn)在,她約有50萬粉絲。

When asked about her future plans as a vlogger, Yeesha said that she wants to continue to help more people, young and old, learn the beauty of art. “This goal may not be achieved easily, but I will do my best.”
采訪中伊莎被問及,作為一個(gè)視頻博主未來有何計(jì)劃,她說想繼續(xù)讓更多的人,無論老少,都來領(lǐng)悟藝術(shù)之美?!斑@個(gè)目標(biāo)可能不容易實(shí)現(xiàn),但我會(huì)盡自己最大的努力。”

(Translator & Editor: Li Xinzhu AND Luo Sitian)
http://www.cycjq.cn/story/3792.html
辭海拾貝
Cubist  立體主義的
   
Jargon  術(shù)語
Elite  精英
   
Narrates  敘述
Statue  雕像
   
Portraits  肖像畫